Are you in the coffee business? If so, you would have probably heard about private label coffee and always wondered what it meant. You may have heard of other entrepreneurs using private label coffee for their business. If you are interested to know more, then read on.
We tell you all you want to know about private label coffee. Most importantly, you can understand how your coffee business can benefit from this concept.
White label coffee
Before talking about private labels, we need to talk about white label coffee. You may have heard that coffee suppliers make coffee but do not sell it under their brand name. Instead, they make a generic coffee product and offer it to different retailers.
The retailers would, in turn, brand the coffee using their own name. They would then sell the coffee to the consumers. So, the same coffee is sold to customers under different brand names. The source of the coffee would not be known to the customers. This is known as white label coffee and is a common practice.
Private label coffee
Private label coffee is similar to white label coffee. The difference is that private labels are exclusive. In white label, a supplier sells his coffee to multiple retailers. In private label coffee, the coffee is sold exclusively to one retailer or seller. The coffee is thus made for a particular party who then brands it and sells it in the market.
A private label coffee product is thus bespoke in nature. Everything about the coffee can be made as per the seller’s demand. For example, a seller can request a particular flavour of coffee or can even indicate how they want it to be roasted. The coffee, which is specially prepared, becomes all the more exclusive.
If you as an entrepreneur use white label coffee products, then you are using the same coffee that many others are using. A customer who walks into your business and tastes the coffee might find it similar to the coffee in other places. This could be because your competitor is also using the same coffee. This can negatively impact your business.
When you use private label coffee, the coffee is exclusive for you. The supplier will not offer similar coffee to any other entrepreneur. This would help your business.
Why use private label coffee?
If you are in the coffee business, using private label coffee offers you many benefits. The exclusivity offered is the biggest benefit of private label coffee. It allows you to offer coffee that is unique and different from what your competitors are offering.
You don’t have to worry about manufacturing. The supplier would do that for you. They would take care of all the processes involved and deliver the coffee product to you ready to use. All you need to do is brand it and start using it.
If you want to achieve success in this competitive world, then the private label model is beneficial. You can use it to create your brand without having to do any of the hard work.
